SF VILLAGE | Print & Direct Mail (Pro Bono)
San Francisco Village helps elderly folks get out and stay active as they age. To promote a series of informational meetings for the Village, we went "old school." Nothing fancy. Just straight-talking direct mail pieces and local newspaper ads.
Meeting attendance jumped for an average of 12 to 75.
That's a 550% increase.
( I did the math )
AD: Andre Cabral | CW: Andy Whalen