SF VILLAGE |   Print & Direct Mail (Pro Bono)

San Francisco Village helps elderly folks get out and stay active as they age. To promote a series of informational meetings for the Village, we went "old school." Nothing fancy. Just straight-talking direct mail pieces and local newspaper ads.  

Meeting attendance jumped for an average of 12 to 75.
That's a 550% increase.

( I did the math )

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   AD: Andre Cabral   |   CW: Andy Whalen