INFINITI

Beyond the Numbers

Car buying has become purely a numbers game. Dealerships tout stats like miles-per-hour, cargo space, and pound-feet of torque instead of the feeling of being behind the wheel. We flipped the script and tossed numbers out the window for the launch of INFINITI's 2017 global brand campaign.

 
 
 

CCO: Hunter Hindman | CW: Andy Whalen | AD: Angie McDonald