San Francisco Village   |   Print & Direct Mail

A hilly, tech-centric city like San Francisco isn’t the easiest place to grow old. Thankfully, San Francisco Village exists to create a greater sense of community amongst the city’s eldest residents. To promote a series of informational meetings for the Village, we went "old school" with a series of neighborhood-specific ads.

Turns out, it worked. Attendance jumped from an average of 12 to 75, making an incredible 550% increase.